Extracting More Value from the Cloud: Salesforce Data Made More Usable
The business applications cloud Salesforce.com is revolutionizing customer relationship management (CRM) and sales support. As more and more enterprises base their CRM and sales support on Salesforce cloud services, more mission-critical enterprise data accumulates in the Salesforce cloud. For companies to extract the most business value from the cloud, Salesforce data must be readily accessible and usable in support of business intelligence, enterprise performance management, and other purposes.
Progress DataDirect, the leading provider of standards-based data connectivity solutions, offers software that makes the Salesforce database cloud accessible through industry standard ODBC or JDBC.
High Performance SQL Access to the Salesforce Cloud
DataDirect Connect XE drivers for ODBC and JDBC render Salesforce cloud data more usable and valuable to businesses by making it subject to high performance SQL access. With DataDirect drivers as your inroad to the cloud, Salesforce data can be retrieved or modified through standards-compliant SQL rather than through the Salesforce proprietary data access API (Salesforce Object Query Language). With a DataDirect ODBC or JDBC driver making Salesforce cloud data accessible through SQL, the data can be leveraged by more applications and more users across your enterprise.
Along with broadening enterprise access to Salesforce cloud data, DataDirect Connect XE drivers boost cloud connectivity performance with built-in features like connection pool management, real-time caching, and bulk insert support. In effect, DataDirect Connect XE drivers move business applications closer to cloud-based Salesforce data, eliminating the need for an on-premise mirror Salesforce instance to ensure high performance SQL access. As an added benefit, all DataDirect drivers support SSL data encryption, helping to safeguard cloud data security as data transits the internet.
To Best Leverage the Cloud, Salesforce Can’t be a Data Silo
With DataDirect ODBC or JDBC drivers in place, your enterprise applications can easily interoperate across cloud-based Salesforce data stores and on-premise database systems. Without any code changes, the same application can interface both with Salesforce and with any major on-premise relational database system. With standards-based drivers for every major operating platform, every major proprietary or open source RDBMS, and leading cloud services like Salesforce, DataDirect technologies can integrate even the most heterogeneous information architectures.