DataDirect ODBC Driver Performance - Ken North Reports

According to Industry experts, ODBC has been widely adopted as the standard API for coding database access because it makes SQL applications portable across databases. Yet, some in the information technology community have held off on adopting ODBC due to a commonly held misperception that the benefits of ODBC come with a performance penalty, i.e., that application performance with ODBC is slower than using a proprietary (native) API such as Oracle's OCI (Oracle Call Interface.)

Now, with a new independent study from database expert Ken North;
the results prove that in most situations, applications written with DataDirect Technologies' wire protocol ODBC drivers actually outperform native programming by a wide margin.

You can download Ken North's report here to see the evidence for yourself.

Why you should use ODBC drivers instead of native proprietary database interfaces?
If you write applications in C, C++, VB, PowerBuilder, Delphi, Cold Fusion, etc., you'll want to understand why using ODBC drivers with wire protocol technology results in better performance and less development time - for both new and existing applications.

Read "Data Direct ODBC Driver vs. Native" to learn more about the technical and financial basis for database expert Ken North's decision.

Why you should use ODBC drivers instead of native proprietary database interfaces?
If you write applications in C, C++, VB, PowerBuilder, Delphi, Cold Fusion, etc., you'll want to understand why using ODBC drivers with wire protocol technology results in better performance and less development time - for both new and existing applications.

Read "Data Direct ODBC Driver vs. Native" to learn more about the technical and financial basis for database expert Ken North's decision.