Solutions for ISV Product Managers

If your responsibilities include selling software applications, ask yourself:

  • Does your product support connectivity to all of the databases your customers are likely to have, on every platform environment?
  • Has lack of support for mainframe-based assets and/or XML processing minimized the integration capabilities that you provide to your customer base?
  • Are your customers calling tech support with problems involving data connectivity?
  • Do you have a need to develop a custom driver so you can provide standards-based (ODBC, JDBC, ADO.NET, OLE DB) access to your application's data?

Data Providers Included with Databases Can Fall Short of your Customer's Requirements

Data connectivity is vital to business applications. If your product supports only one or two databases, you may be losing out on potential sales. In addition, database vendors regard application connectivity as just one small aspect of their overall concerns. They see it as primarily your job, not theirs, to get your applications working with their products. Many technology managers know from hard-won personal experience that vendor-provided drivers are not up to the demands of many real-world business and production applications. Why make your customers - and your tech support team - deal with them?

Offer Your Customers Mainframe and XML Data Integration with Your Solution

Your customers doubtless seek to leverage the agility and competitive advantages that XML data integration can afford them. Many of them also have invaluable legacy assets residing on mainframes. They'll derive much more benefit from your solution if it supports integration of mainframe assets and XML-based web services. Why not offer them the opportunity?

What can DataDirect do for your applications?

At DataDirect, we make it our business to ensure that your software offers the best, most reliable, and highest-performing data connectivity for any data source that your customers require, as well as XML data integration and plug-and-play accessibility to resources on mainframe platforms. Incorporating DataDirect solutions into your products can help you to:

  • Increase sales and markets by offering your customers robust support for any or all of the most widely used databases.
  • Provide standards based access to proprietary data or proprietary application API by developing a custom ODBC, JDBC, ADO.NET, or OLE DB driver.
  • Increase the value of your solutions and products with options for XML data integration and/or legacy mainframe asset integration.
  • Help you meet SLAs for performance and uptime.
  • Reduce the time your tech support staff spends addressing customers' data connectivity issues.

Why Use DataDirect?

DataDirect offers solutions for just about any data connectivity scenario your customers can present you with. Our Connect and SequeLink products consistently support all the current releases of a particular database including the latest, as well as the most advanced database features. Our OpenAccess SDK product allows you to quickly create custom ODBC, JDBC, ADO.NET, and OLE DB drivers for specialized data stores, making those applications and data accessible to hundreds of reporting, analysis, integration, and development tools. Our XML support and products can reduce development efforts and increase productivity. And our Shadow family of products transforms mainframe assets into standards-based interfaces that non-mainframe programmers are accustomed to using.

All DataDirect middleware components undergo rigorous testing using our proprietary in-house testing suites as well as externally-developed suites.

Want to learn more about what DataDirect offers for ISV product managers? Visit the following relevant pages on our website:

Data Connectivity

  • DataDirect Connect for JDBC - Offer your customers Type 4 JDBC connectivity to SQL Server, DB2, Oracle, and more with the SPECjAppServer/ECPerf performance and scalability leader.
  • DataDirect Connect for ODBC - Whether your customers need ODBC connectivity for Oracle, SQL Server, DB2, Sybase, Informix, Linux, Windows, UNIX, or any other database/platform combination, DataDirect Connect for ODBC lets you provide it to them. Offer them the improved performance and simplified installment and administration of our unique wire protocol design that entirely eliminates the need for database client software and libraries.
  • DataDirect Connect for ADO.NET - Offer your customers .NET connectivity to SQL Server, Oracle, DB2, or Sybase with the industry's only ADO.NET data provider having a 100% managed code architecture that eliminates the need for database clients, boosts performance, and delivers a flexible, secure connection.
  • DataDirect OpenAccess SDK - A custom driver development kit that allows you to quickly build ODBC, JDBC, ADO.NET and OLE DB drivers for specialized data stores. Data previously unavailable because of proprietary APIs or file formats instantly become accessible to hundreds of reporting, analysis, integration, and development tools. The data source can be anything such as files, relational stores, object stores, business objects, memory, applications, or Web services.
  • DataDirect SequeLink - If your customers typically need access to three or more data stores, SequeLink is the best choice for them. SequeLink is a complete end-to-end middleware solution that provides a universal client for ODBC, JDBC, and ADO.NET connectivity to all databases that are accessible via an ODBC 2x or 3x driver.

XML Data Integration

  • DataDirect XQuery - Customers needing to implement Service-Oriented Architecture (SOA) approaches to data access will benefit from our powerful embeddable XQuery engine for driving XML-intensive applications, giving enterprise-class systems high-performance access to Oracle, MS SQL Server, DB2, and Sybase (with MySQL soon to come), as well as XML documents (even multi-gigabytes) and EDI messages (X12 and EDIFACT), along with other formats such as tab delimited, comma separated value, dBase files, and many more.

Mainframe Integration

  • DataDirect Shadow - Implement non-invasive, simple, reliable, scalable, and secure enterprise-class integration between .NET or J2EE applications and z/OS mainframe environments using the recognized leader in mainframe integration technology. Shadow's single mainframe architecture acts as a mainframe services bus providing comprehensive support for web services, real-time events, direct SQL data access, and web enablement, allowing for seamless integration with Service-Oriented Architectures and event-driven architectures.

To learn more about how DataDirect addresses specific needs, see the following:

Ready to try our products? Visit the download page for a free 15-day trial (not applicable to Shadow products).

To speak with an expert about our products and licensing options call 1-800-876-3101 or submit a Request for Information form and an account executive will contact you.


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